- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc
- Be connected with any stakeholders or 3rd parties that will support the marketing program
- Work on a budget to reach maximum KPI keeping the ROAS and Cost Ratio at the optimum level
- Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, optimize spend, and performance based on the insights
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way
- Create new inventory and improve on existing inventories and services from digital marketing
Senior Digital Marketing
Deskripsi Pekerjaan
Syarat Pekerjaan
- Min. 3-5 years of experience in Digital Marketing from E-Commerce or Digital Marketing Agency
- Expertise in ASO (App Store Optimization).
- Strong proficiency in digital analytics and data interpretation.
- Experience in social media marketing strategies and tools.
- Knowledge of market intelligence and competitive analysis.
- Skill in creative writing for digital campaigns.
- Background in account management, handling multiple stakeholders and partners.
- Excellent teamwork and collaboration skills.
- Proven experience in performance marketing and optimizing campaigns for maximum impact.
Tentang
Companies
Teams
- Marketing
Levels
- Mid-Senior Level